Arter is a fifth-generation diamond brand reimagined for today. With deep roots in heritage and craftsmanship, Arter builds on family tradition while embracing lab-grown innovation and sustainable luxury. Their goal: create timeless jewellery that empowers women to express their story with confidence and intention.
BRAND STRATEGY
BRAND IDENTITY
PACKAGING
Arter had the history, heritage and ambition — what they needed was a brand that could bridge tradition with a modern, conscious approach to luxury. The challenge was to clarify their positioning in a competitive market, define their audience, and create a brand world that feels both timeless and future-facing.
Through competitor analysis, audience research, and brand workshops we shaped Arter’s strategy and narrative. We then designed a visual identity and packaging system that reflects sophistication, confidence, and sustainability. The result is a brand guide that honours Arter’s legacy while creating a modern, intentional identity ready to grow across every touchpoint.
''We hired Lana and her team to create the branding for our business and she delivered exactly what we had imagined and more. Perfect communication and efficiency throughout the whole project. 100% recommended! Thank you!"
BRAND STRATEGY
BRAND IDENTITY
PACKAGING
Arter had the history, heritage and ambition — what they needed was a brand that could bridge tradition with a modern, conscious approach to luxury. The challenge was to clarify their positioning in a competitive market, define their audience, and create a brand world that feels both timeless and future-facing.
